How Easy is a name change ? Not easy to let go off your original name if you have already branded quite well. But when there are too many products and areas that we diversify, then we have to look for a name to tie all of the produts under one roof.
That is why ‘Payperpost’ just took on a new corporate name called ‘IZEA’ .Payperpost is not ‘the’ service but it forms one of the flagship product of IZEA which also comprises of other produc/services such as Blogger’s Choice Awards, RockStartup, Zookoda and BlogInSpace.
So how Easy is IZEA ?
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Seems to me, starting a new business with it’s own name would have been better. Plus there is the option of selling parts of the business off.